Lenticular Print: What It Is and 6 Common Uses in Marketing

Imagine holding a picture that transforms as you tilt it. Perhaps the picture morphs, zooms out, or plays a short animation. If you have ever encountered an image like this, you’ve experienced the magic of lenticular printing. In this blog post, we will explore lenticular printing and six common applications of the technology in marketing.

Lenticular printing is the process used to create lenticular prints. The process uses a clear plastic sheet with various rows of extruded, tiny ridges called lenticules on one side and a special image on the other. The image is typically a combination of multiple variations of the same scene or entirely different images, sliced into strips and interlaced together.

The lenticules act like tiny magnifying glasses, directing light from specific parts of the image to your eye, depending on the viewing angle. As you tilt the image, the lenticules reveal only one of the interlaced images at a time, creating the illusion of motion or depth.

Lenticular printing offers various captivating effects, categorized into two main areas: 3D and animation. 3D lenticular effects create the illusion of depth by interlacing several images taken from slightly different angles.

On the other hand, animation lenticular effects consist of two or more images with subtle differences, combined to create a short animation sequence. There are three common types of animation effects: flip, zoom, and morph.

Flip Animation Effects

This is the most basic animation effect, but often the most effective. It involves interlacing two or three different images, creating an image that flips from one to another, depending on the viewing angle. This effect is excellent for showcasing product variations.

Zoom Animation Effects

This effect creates the illusion of an image moving farther or closer, depending on the viewing angle. It is an eye-grabbing effect that is great for drawing the attention of customers towards a product or certain aspects of the product.

Morph Animation Effects

This effect transforms one distinct image into another. It is great for showcasing product rebrands, such as comparing old product packaging to new packaging.

Besides 3D and animation effects, it is possible to create combination effects. A 3D image can also include a flip element, although it can not be combined with effects requiring more than two images.

Lenticular prints are an excellent way to capture attention. They can transform static images into dynamic ones that seem to come to life, making boring marketing materials captivating. Here are six common applications of lenticular printing in marketing:

Packaging

First impressions matter, especially when it comes to packaging. Often, packaging is the first thing consumers notice when shopping for products. Lenticular printing can give you an edge if you want to entice potential customers to pick your product over others.

Unlike dull, static images, eye-catching 3D or animation effects can grab attention and make customers more inclined to choose your product over other offerings.

Point of Sale Displays

Lenticular POS displays can create an immersive buying experience by creating a sense of movement or depth, catching attention, influencing purchasing decisions, and driving sales.

Outdoor Signage

You have limited time to grab attention using outdoor signage like billboards, bus shelters, or out- of- home displays. Make it count with lenticular prints.

Lenticular outdoor signage can make your sign stand out on a busy street with heavy foot traffic. And best of all? You can showcase multiple products within a single display.

In this transit advertisement for Absolut Vodka, static horses start galloping depending on the viewing angle, making the ad more engaging.

Brochures

You can make your brochures more engaging by leveraging lenticular printing. For instance, if you sell cosmetics, your lenticular brochure could showcase how customers’ appearances improve after using your product. Alternatively, your product brochure could showcase your product line if you offer multiple products.

Direct Mail

Have lower than usual mail response rates? Your mail design could be the culprit. Lenticular printing can make your direct mail campaign more noticeable, increasing response rates and enhancing the success of your direct mail campaigns.

Giving your customers branded merch is an excellent way to enhance brand loyalty and trust. It is also a great way to boost your brand’s visibility.

From key rings and coasters to notebooks and luggage tags, there are many merch options you can provide your customers. Offering lenticular promotional products is an excellent way to add value to your merchandise, improve brand recall, and make loyal customers feel more appreciated.

There are various factors to consider when selecting a lenticular printing service. Here are key ones to consider:

Portfolio

The best lenticular printing services have a proven track record. Choose a printer with samples of work done similar to what you’re looking to create.

Reviews and Testimonials

Printers with a proven track record of producing excellent lenticular prints won’t hesitate to provide references to past clients. Choose a printer with favorable reviews and testimonials.

Technology and Capabilities

A big factor in lenticular quality outcome is the expertise of the lenticular printer. There are only a handful of printers in the U.S. with the capability to produce lenticular, and it is that unique expertise that creates the quality difference between them. Choose a printer with the technology and experience to create the quality you’re looking for. Ask about the unique experience and capabilities that qualify that printer to work on your ventricular project.

Design Guidance

To avoid creating substandard images, you must adhere to particular design guidelines when designing lenticular prints. For instance, avoid using white or solid backgrounds, tiny text, or illegible fonts. Choose a printer that offers design guidance for an optimal print.

Pre-Press Services

You must choose an appropriate file format and resolution for your prints for the best results. Partner with a printer that offers pre-press support for optimal prints.

Want to cut through the noise and grab attention with your marketing materials? Then, lenticular printing can make your marketing assets stand out in a competitive market.

At World3D, we have over three decades of experience producing lenticular projects! Whether you have a large or small project, we have experience working with businesses of all sizes — from small and medium enterprises to Fortune 500 companies.

To make the most of your marketing tools and elevate your brand’s visibility it is important to use a skilled lenticular advertising manufacturer.

Contact us today to learn more about how we can bring your marketing materials to life.

What is a lenticular print?

Interlacing images, printing small strips, and using various lenticular lenses create the illusion of depth or the ability to morph between different images when viewed from different angles. The lenticular lens decodes that image into a graphic that is changing. A series of curved strips refract the light in such a way the image can only be seen from specific angles.

How does lenticular print work?

The process involves printing images on the back of a plastic sheet with “lenticules” that act as tiny lenses. These lenses zoom in and out or extrude the images to create the desired effect. Specific steps are implemented with precision and expertise.

What are some common uses of lenticular print in marketing?

Lenticular print is frequently used in materials for marketing, such as direct mail, brochures, business cards, and posters to create striking and stand-out designs that cause those materials to be distinct in a competing market.

How can businesses benefit from using lenticular print in their marketing campaigns?

By leveraging the art and magic of a lenticular print, businesses can enhance their approach to marketing and increase engagement with their target audience. Lenticular print allows for unique and memorable visual experiences that leave a lasting impression.

What are some popular lenticular effects used in marketing?

Common types of lenticular effects include animation or a moving effect, morphing or transforming one image into another (i.e. a tiger into a man), and 3D lenticular images, which can be utilized to create dynamic and interactive marketing campaigns.

Where can companies find lenticular printing services?

Companies looking to use a lenticular print in their marketing efforts can seek out professional printing companies or specialized “lenticular printing services” like Jiangmen 3D that specialize in this unique and precise process of printing.

How important is lenticular design in today’s competitive market?

In today’s fiercely competitive market, it is essential for companies to distinguish themselves and attract the interest of consumers. Employing a unique approach can help businesses stand out from the competition.