April 2016

I have been in the lenticular printing industry for more than 30 years now, and I’ve seen its use evolve from cute kids’ toy to powerful marketing tool. So I’d like to introduce you to this technology that is becoming one of the most useful and attention-grabbing tools available to professionals in the marketing and promotions industry. The problem to solve: The noise We’re all aware of the overwhelming number of attention grabbing messages emanating from the many screens in ...

What is Lenticular Printing Used For? As someone who has worked exclusively in the lenticular printing industry for decades, I often meet new acquaintances and get asked what I do for work. When I let them know our company produces lenticular print, I’m then met with an inquisitive look, and this leads to me answering the question: What is that? I explain that we produce a specialized type of print that changes when your angle of view changes, and that ...

In today’s competitive marketing, brands are constantly searching for new ways to grab attention. One of the most powerful innovations in print is lenticular printing, especially when applied to large-format outdoor advertising. From 3D billboards to animated signage, lenticular displays are raising the bar for visibility, engagement, and memorability. What is Lenticular Printing? Lenticular printing uses thin, ridged lenses to create visuals that change or move depending on the viewer’s angle. This technique produces either an animation or a 3D depth ...

In today’s digital age of screens and short attention spans, marketers must be bold to stand out, especially with print. One highly effective way to break through the noise is lenticular printing. With its eye-catching, interactive imagery, lenticular printing is transforming direct mail by significantly increasing engagement and conversions. Benefits of Lenticular Printing in Direct Mail Grab Attention with Motion and Depth Traditional print is static. Lenticular printing, by contrast, can create animated sequences or 3D effects that immediately capture the ...

Elevating Spaces with Large Format Lenticular Panels: A Visual Revolution In the world of visual displays, large format lenticular panels represent a monumental leap forward, blending art and technology to create immersive experiences that captivate and engage. With panel as large as 4’x 6’ and capable of being tiled to create ever larger displays, these installations redefine what's possible in visual storytelling and space transformation. The Scale of Imagination: Unveiling the Potential of Large Format Lenticular Imagine ...

Welcome to the fascinating world of lenticular printing—a technique that brings images to life through animation or creates stunning 3D effects. If you're new to this technology you are probably asking, "how exactly does lenticular printing work"? Luckily, you've come to the right place to learn all about what lenticular is and what it can do for your marketing campaign. At World3D, we're not just specialists; we're enthusiasts ready to guide you through the ins and outs of lenticular printing, ...