About Us
WORLD3D has been producing lenticular projects for more than 30 years!
Who We Are
World3D was founded in 1992 with the idea of using 3D lenticular printing as a powerful marketing tool. Up until that time, lenticular had been used mostly as a toy and a novelty item. But the core idea that drove World3D’s formation was that animation in print could translate to the ability to communicate a marketing message.
Since that time, we have worked closely with brands, agencies, and printers to introduce this idea and help these marketers best utilize this new marketing medium.
Our core mission is to use depth and motion printing as a means to grab attention, tell a story, and create excitement.
What We Do
Lenticular is our core specialty, not “one of many things” we produce. This is key to our success and what has separated us from the competition over the years. Many printers have attempted to “add” lenticular as an additional service, but it’s truly not an add-on. It’s a specialty that requires full-time attention and true experience. It is our belief that lenticular printing can only be done right when it is a primary pursuit—not a side offering.
We do have full-service capabilities that support lenticular, including die cutting, laminating, packaging, and finishing of all kinds. Most importantly, we offer our expertise in concept development and art preparation for lenticular artwork. That expertise and guidance at the early stage of a project is what sets it on a path for success.
We offer both small and large-format lenticular prints and displays, with pieces as small as a postage stamp or as large as a mural the size of a city block. Lithographic presses allow us to efficiently produce large quantities of most sizes, while digital flatbed presses allow us to print panels as large as 4’x 8’.
Our lenticular printing is used in a wide range of applications, including retail displays, packaging, direct mail, out-of-home advertising, event graphics, promotional items, art installations, and corporate brand activations. Whether the goal is to create motion, depth, or a dramatic image transition, lenticular offers a visual effect that traditional print simply cannot achieve.
Why We’re Different
While we have all of the latest equipment and technology at our disposal, the real difference-maker with lenticular print production is knowledge and experience. There are more than 10,000 commercial printers in the United States and fewer than ten specialized 3D lenticular printing companies. That is because lenticular is a true specialty that requires a deep understanding. Getting lenticular printing right isn’t just about good presses. It requires properly prepared source art, expert interlacing, and precise alignment of lens and the print. Small errors in any of these can have serious and visible effects on the end result.
Our 30+ years of experience is more important than even the most high-tech presses.
Almost every potential client that comes to us is embarking on a lenticular project for the first time. We view it as our responsibility to make sure that clients are well supported, find the project easy, and ultimately are delighted by the results.
⸻
How We Work
Clients typically come to us with an idea, usually some preliminary art, and a lot of questions. We start by discussing the goals for the project. This doesn’t just mean what the image should do, but what the piece needs to communicate and how it will be used.
We then review timing, the lenticular printing costs, and what is needed in terms of source art. From there, we look at how the image might be refined or altered to work best with the lenticular medium and support those goals.
Through these conversations, we choose the best images, frame count, animation sequence, and more. We advise on the most appropriate lens, printing method, and finishing options.
For lenticular proofs, we always provide a digital GIF file that simulates the lenticular animation, including any expected ghosting. Although it’s not typically necessary, we also offer physical press proofs if requested.
We guide every aspect of the lenticular production process from concept to proofing, to production, packing, and shipping. Our goal is always the same: to make the process clear, the collaboration enjoyable, and the final piece exceptional.
Creative Partnership
Our in-house creative team is not just reactive; it’s proactive. We’re here to strategize with our clients to create a successful outcome.
We help translate visual ideas into lenticular-friendly designs that tell a story. Many of our clients say this is the part that makes the experience easy.
We care about the final outcome, about the quality of the product, and about client satisfaction. Not just because that’s our job, but because we take pride in what we do. We feel confident that comes across in the work. We have long-term client relationships, great reviews, and a reputation among printers and agencies as the leader in lenticular printing. We haven’t just been here for 30+ years; we’ve consistently grown for 30+ years. That has been almost entirely from word of mouth, and that is our greatest source of pride.
We believe in being transparent about cost so clients can make informed decisions. Because of the material, the technology, and the expertise required, lenticular printing costs will always be higher than traditional print. But the impact will always be significantly higher, and that typically more than justifies the extra cost. As with all printing, per-unit costs drop as quantity increases. This is even more true with lenticular as the cost is more front-loaded. Projects tend to start at around $2,500, which might yield as few as one giant print or more than a thousand small prints. We invite you to reach out for pricing on your project. We will provide guidance and an accurate quote, often on the same day, almost always within 24 hours.
Why People Like Working With Us
Well, first, we’re friendly people! We enjoy what we do and we love to collaborate. Lenticular printing isn’t just a toy, but it is fun! So we try to limit the jargon, simplify the process, and hopefully, make the process an enjoyable one for everyone involved. We believe that not only makes the job more enjoyable, but it makes the final product better. We invite you to reach out today and tell us all about how you imagine using lenticular. We’re excited to hear your ideas, answer your questions, and guide you on a path to a successful project. We would love to explore your ideas and show you what’s possible.
How to Get Started
So you’ve decided to do a lenticular project…Great!
How do we do it? Simple!
