Turning Heads at SHRM’s Annual Trade Show with Lenticular Printing

Introduction

At World3D, we love collaborating with organizations that truly understand the power of visual engagement. One recent project that stands out is our partnership with SHRM—the Society for Human Resource Management—for their annual trade show.

For those unfamiliar, SHRM is the leading professional organization for HR professionals, representing over 300,000 members worldwide. Their annual trade show is one of the largest gatherings in the HR industry, attracting thousands of attendees eager to learn, connect, and discover workplace solutions

From Sticker Concept to Show‑Stopping Displays

Our work with SHRM began with a simple request: a 4″ x 6″ lenticular sticker that flipped between their name and the word WORK. The result was a dynamic, motion‑driven design that quickly caught the attention of the SHRM team—and proved just how powerful lenticular printing can be.

That small success sparked a much bigger conversation. As SHRM prepared for their upcoming trade show, they asked: How can we make our booth stand out even more? The goal was clear:

• Draw in foot traffic

• Create buzz on the show floor

• Start meaningful conversations

Designing Large‑Scale Lenticular Impact

Our solution? Four large‑format lenticular displays, each measuring 12 feet wide by 6 feet high and composed of three panels. Each display carried its own bold visual and message:

1. “When success is on the line, make SHRM your first call.”
   — Featuring a phone with the receiver being picked up.

2. “Take the swing. SHRM has your back.”
   — A woman mid‑swing with a baseball bat.

3. “Slow, shallow talent pool? Jump in skills first.”
   — A diver leaping into a pool.

4. SHRM’s logo flipping to “WORK.”
   — The same striking art from the original 4″ x 6″ sticker—scaled up 30 times larger.

These displays didn’t just sit quietly in the booth—they moved. The lenticular effect made them shift and transform as attendees walked past, pulling them into the visual experience.

The Reaction: “It Looked Like Magic”

Kate Southall from SHRM described the impact best:

“It looked like magic.”

The displays became conversation starters. Attendees stopped to interact, curious about what they were seeing. That curiosity led directly into deeper discussions about SHRM’s services and value to HR professionals.

Why It Worked

The success of SHRM’s booth came down to three key factors:

• Motion draws attention: In a sea of static graphics, moving visuals stand out.

• Interactive storytelling: Lenticular printing reveals new visuals with each step, inviting repeat looks.

• Scalable creativity: The idea started with a sticker but evolved into massive trade show displays without losing its visual punch.

The results? Increased booth traffic, more engaged visitors, and a trade show presence that stood apart from the competition.

Lenticular Printing for Trade Shows and Beyond

This project is proof that lenticular printing can transform a trade show booth from functional to unforgettable. It’s not just about showing your message—it’s about showing it in motion.

For brands and agencies planning a large‑scale event presence, lenticular offers:

• High‑impact visuals that break through the noise

• Versatility in size, from giveaways to wall‑sized panels

• Memorable experiences that keep your brand top‑of‑mind long after the event

Ready to Make Your Booth Unforgettable?

Whether you’re planning for a national trade show, industry conference, or product launch, lenticular printing can give you the creative edge your brand needs.

At World3D, we help marketing teams, agencies, and event planners:

• Create dynamic visual concepts that connect with audiences

• Scale from small promotional items to massive installations

• Ensure flawless production and delivery for high‑visibility events

Your next event deserves a show‑stopping moment. Let’s make it happen.