Blog

The History of Lenticular The basic idea behind lenticular has been around a long time.How long?Well Shakespeare apparently alluded to “turning pictures” in his writing so we’re talking a technology that is more than 400 years old. However, what old William was talking about was a rudimentary form of changing image and not lenticular as we know it today. In this old but effective “technology” an accordion-like array of triangle shapes was created and stuck to a wall. On one ...

Is Lenticular Printing Expensive? Well, this might not be the kind of questions you would expect a lenticular printer to address. But frankly, we’re here to be informative because we think the information will best help readers decide if we can be of service. So is lenticular printing expensive? The short answer is, it depends. Not very satisfying? Yeah, we didn’t think so either. So let’s dive a little deeper. Like most printing, lenticular pricing is mostly based on size ...

Hasbro Transorms Walmart Display Using Large Format Lenticular Every now and then the team here at World3D Lenticular Printing gets to work on a project that we’re super excited to share with our visitors.  And this is definitely one of those times! Standing Out With Lenticular Printing We were approached by Hasbro to help them enhance a display featuring their new Transformers toy line.  The movie Transformers: The Last Knight was about to be released and they had a new ...

Medical Marketing And Lenticular Printing In the 25 years we’ve been producing lenticular we’ve noticed some trends in the use of this medium. One of those trends is that certain industries seem to have really discovered the power of the medium more than others. The clearest example of that may be the medical marketing industry. Whether it’s medical device companies, pharmaceutical companies, hospitals or even individual medical practices, medical marketers consistently use lenticular to convey their message. A common use ...

Lenticular Printing Serious Marketing Tool? Imagine if an alien came to earth and took a look at a comic book. His/her/it’s first question may be “so this technology of printing on paper exists to entertain children?” Well of course printing can be used for fun but it can also be used to communicate serious messages including powerful marketing messages. This is true of any communication technology and it’s certainly true of lenticular lenticular printing serious marketing tool. While having Mickey Mouse ...

Why Lenticular? Okay, so I’m in the business of marketing this specialized printing. But it never fails to amaze me that lenticular printing is not in every marketer's bag of tricks. It’s printing that animates! For decades it was exclusively used for cute tchotchke or baseball cards, maybe a political pin or winking eye. But people are just beginning to understand the power of animated printing to tell their marketing story. I sometimes wonder if the first creators of television ...