Lenticular Printing for Event Promotions, Trade Shows – Making your message unforgettable.

Lenticular printing offers a unique way to advertise your business during an event promotion and stand out from the competition during a trade show. Trade shows are all about understanding the competition in your industry, eyeing up their booths, advertisement strategies, products and services. In both event promotions and trade shows, it is imperative that your product can make an impression from a sea of colorful and flashy booths of all kinds. It is all too common to see basic or traditional printing styles in advertisements for a plethora of industries and products. While lenticular printing may be a bit more expensive than traditional printing, it is worth the price for the reactions you will receive during your promotions. Sometimes spending that extra bit of money is worth it to make a lasting impression.

Traditional printing of signs and promotional items is the most common way to advertise in these trade shows and business events. Traditional printing methods can be seen as two-dimensional, they offer basic and simple style and image clarity, but it is often the printing method used by companies in trade shows to display their business. But, what if you don’t want your business to be displayed like the others? What if you want it to look anything but common? The simple answer, print your displays with lenticular printing methods! In case you need a refresher, lenticular printing is the process of using multiple frames on one template to create the illusion that the image is moving or 3-dimensional. It offers an interactive experience for the viewer, creating a complex experience between digital and static imagery.

Why choose lenticular printing for trade shows and promotional events?

* One-of-a-kind and unique display options

* Attract attention from across the room

* Create tangible memories

* Offers interactive viewing

* Fun and colorful

* An affordable option compared to digital screens

If lenticular printing is new to you, using it for business needs and promotional events is easier than it seems. For any item your business plans on printing or handing out with logos and brief product or service descriptions, it can be printed on a lenticular surface. Some businesses choose this option as a way to create a conversation about the product or service and offer a unique viewing experience.

Lenticular printing is similar to traditional printing in that you can print a variety of items for trade shows and business promotion purposes. These items include things like business cards, stickers, coasters, bookmarks, magnets, and notebooks all of which can be handed out to prospecting customers, businesses, and potential partners at events. These items should not be overlooked when promoting your business, people can easily remember your business long after they leave the event through tangible elements such as these lenticular printed items.

Lenticular printing is not only for small promotional items such as business cards, it is also for big promotional displays. So, if you find yourself wanting to make a grand appearance among customers and competitors, you can also make trade show and event promotion displays with lenticular printing. Some of these displays can be as big as six feet long and four feet wide. When connected together, they can be even bigger to create an eye-popping presentation. As someone walks past your display, they can watch the large print change before their eyes, creating a new experience from different angles.

Lenticular printing is almost like a flip book you may have seen as a child, where each page is a single image, but as you flip through them quickly, a moving picture appears. These are so popular because of the idea of creating movement from static images, it is exciting and creates a memorable experience. Creating a memorable experience when showcasing your business is perfect for advertising purposes and captivating people’s attention.

Lenticular printing is an excellent way to advertise graphics for campaigns, trade shows, and promotional events. Whether you are advertising your business to competitors, partners, or new customers, lenticular printing is sure to inspire and make a lasting impact. Making an impact is what trade shows and events are all about, promoting your business, services, and products to interested parties. There are so many different strategies at play and display options to consider in order to stand out from the crowd. Lenticular printing doesn’t have to be fancy to make an impact, it is a simple way to incorporate animation and color to a display without going over-the-top with gaudy attempts at attention-grabbing.

Walking around a trade show or promotional event you will find some unique displays, some may use televisions or screens to demonstrate products and services, others may use traditional printing to advertise products. Hauling in a large television just to show a static image or short video takes a lot of work and money. Not to mention it requires power with unsightly cords and there is always the risk of damaging the expensive screen in travel and setup. It may seem like a good idea at first, but quickly you’ll see that it is more of a hassle than a benefit to showcase businesses on screens in a temporary environment such as a trade show. Part of nailing your trade show and promotional event experiences is knowing not only how to impress, but how to utilize the small space and limited time allocated for each display. Traditional printing may offer a quick solution, but lenticular printing offers this as well plus the extra attention-grabbing visuals. Picking lenticular printing for your promotional needs is the obvious choice.

Lenticular printing is a fun way to include motion, color, and an experience for the viewer without using these large and possibly fragile screens. It is also a step up from demonstrating products with traditional printing methods. Lenticular printing is eye-catching and interactive like a digital screen, but more lightweight, portable and affordable like traditional printing methods. It truly is the perfect in-between option when considering advertising and marketing options for event promotions, campaigns, and trade shows. Create a truly memorable experience through lenticular printing and be the talk of the show.

Maybe you have officially decided to use lenticular printing options to display your trade show and promotional event products or services for your business. Now what? There is a lot to consider when getting products or large displays printed for these important events. It takes some time to prep the advertisements and decide exactly how you want them to look at your trade booth. Too small a print can leave viewers wanting more, it is important to know how to display a lenticular print in an assertive and beneficial way.

When considering the creation of your display, make sure to focus on a few really bold and eye-catching images to demonstrate your business, logo, and products. Bold images come from a mix of bright colors, high contrast and only a few frames to keep the moving lenticular image crystal clear. Customers are drawn to advertisements that pop, are simple in nature, concise, and clear to understand. Lenticular printing is best with less frames to capture the animation without compromising on clarity. The more frames per print, the more blurry it can become, taking away from the simplicity and grandeur of a display.

Modern art displays sometimes use lenticular styles to create unique and one-of-a-kind paintings and images. Just like these art displays, your booth at a trade show and promotional event can look like an art display straight from a museum. How cool would an Andy Warhol collection look in lenticular format? In other words, lenticular printing can be as interactive, classic, artistic, or stylish as you make it. Make your display something more than a basic monotone business demonstration, stray from the obvious and use lenticular printing for your promotional needs.

Overall, when choosing lenticular printing for your trade show needs, make sure to always consider the guidelines of lenticular printing strategies to create an unforgettable display. Always follow the necessary steps when creating the display, keeping track of the frame count of the print, remember the less the better, and watch out for the important rules of contrast and imagery. It is also prudent to consider the font size if wording is included in the print. Try to use large and bold lettering so it does not get lost in the moving image. Keep the wording simple, perhaps a business tagline or catchphrase using a font that is larger than 10 points. The larger the font, the easier to read from a distance no matter what frame the image is on. However, if you aren’t sure exactly what you want it to look like, try asking the lenticular printing professionals for recommendations on how to create the perfect display for your needs.